Hello 👋 I'm a creative marketing strategist and content creator with extensive experience in advertising, content operations, and brand collaborations. I co-founded an outdoor travel site and authored multiple travel guidebooks. With a dual degree in Psychology and Management, I stay curious about human behavior and business strategy. I'm passionate about the intersection of technology and creativity, currently exploring the use of AI and data analytics to enhance creative marketing solutions and drive real business impact.

Experience

2025 · Present

Director of Brand & Marketing

Hongyi Advertising

Directed advertising strategy, creative design and marketing campaigns.

2015 · 2025

Content Creator & Community Producer (Self-Employed)

Another Creator Brand

Founder of Another, a personal media brand focused on travel and lifestyle content.

2013 · 2022

Guidebook Author

Lonely Planet (China)

● Guidebook Author & Photographer - Published 8 books with Lonely Planet. | ● Regular contributor to different lifestyle magazine.

2015 · 2019

Co-Founder & Content Manager

Go Adventure (outdoor travel web)

Led media & content strategy, from editorial to distribution.

2017 · 2018

Product Manager, Video

Ergeng Network Technology

Drove multi-channel video content distribution and marketing through data-driven operations.

2006 · 2015

Director of Brand & Marketing

Vision Media and Technology

● Director of Brand & Marketing (2014-2015) | ● Digital Media Manager (2013-2014) | ● Senior Editor, 1626 lifestyle magazine (2006-2010)

Let's Connect

Start a project with me? You can send me an email and I'll get back to you.